Thirty years ago, a telescopic freestanding pole designed for the photographic industry started to fill the windows of numerous NYC retailers. Its forward-looking creators, Lino and Abramo Manfrotto, crossed the lines of their industry and made the Autopole, the seed of ALU.

In 2009, the Autopole (and Superclamp) were chosen by the NY MoMa for their permanent design and architecture collections. 
Every year, ALU partners with premium retailers and leading brands, and is constantly in search for creativity and retail expertise.  Headquartered in Bassano Del Grappa (IT), ALU strives to anticipate and outperform the clients’ expectations with its display solutions.

Its understanding of the value of well-designed scalable systems is deep and ingrained. ALU stands in a unique position to help conceptualize, develop and create environments with an incredible range of scope. 
Its renewed commitment to the development of innovative systems and collections strengthens its ability to react fast, adapt and resolve bespoke specifications. Keeping a finger on the pulse of the market, it continues to cultivate creativity, design skills and manufacturing capabilities.